It’s time the oil industry got smart about its messaging

Smart agriculture movement offers the perfect template: it's about building trust with consumers by telling stories about good – and improving – practices

It’s time the oil industry got smart about its messagingFirst there was precision agriculture. Then came decision ag. Now there’s smart ag. These terms describe fundamental changes in agriculture to better produce crops or livestock. It’s all about maximizing yield while minimizing costs and environmental impact. They include everything from predictive analytics and digital technologies to soil management and crop protection strategies. Autonomous tractors. Bio-fertilizers. Variable rate inputs for applying…